Iconic Partnership Comes to NoMad Rockefeller Group Brings Strand Books to Rose Hill Condo

Two New York icons will be partnering at new luxury condominium Rose Hill. Developer Rockefeller Group announces via a press release that the 45-story tower—currently finishing construction at 30 East 29th Street—will include a residents’ library, lounges, and other common areas with books and other items curated and stocked by Strand Books.

Known for its expansive collection of new, used, and rare books spanning many genres and topics, as well as a wide array of literary gifts, Strand Books will fill the shelves of Rose Hill with hundreds of titles in several of its amenity spaces, including a private library on the lobby level, a hotel-like lounge dubbed “The Blue Room,” and a secondary library within a private residents’ club on the 37th floor. 

“Strand Books is one of New York’s most treasured and historical literary institutions,” says Meg Brod, Rockefeller Group’s Senior Vice President and head of Development in the Northeast U.S., “and we’re proud to support our partner and the independent businesses that make up our great city.”


Says James Odum, Communications Director at Strand Book Store, “The Strand is honored to be a featured partner for Rose Hill and we are delighted that our custom libraries, curated by The Strand’s Books By the Foot team, will help breathe literary life into this incredible and one-of-a-kind project...We are excited to be collaborating with such a prominent developer, who was founded in New York around the same time we were nearly a century ago.”

According to its press release, Rockefeller Group has also partnered with several other local businesses at Rose Hill. The development’s health and wellness club offers a fully equipped fitness center curated by strength and conditioning gym FHITTING ROOM, as well as a professional-grade squash court programmed by SquashRX. Rose Hill will also feature a bike room with an in-house bike repair workshop for resident use programmed by Strictly Cycling Collective.

“Rose Hill has been purposefully designed with an authentic New York attitude in mind, and we knew that the building and our partnerships needed to reflect and celebrate the neighborhood’s urban fabric. It brings us immense joy to collaborate with such a notable and distinguished retailer while simultaneously providing an amazing compilation of books for our residents to enjoy,” adds Brod.


Designed inside and out by acclaimed global architecture firm CetraRuddy, Rose Hill anticipates welcoming its first residents soon. CORE is the exclusive sales and marketing firm for the building, where remaining inventory is priced from $1.385 million.

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