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Judge: Condo Building Can Dump 'Trump' Name 200 Riverside Boulevard Could Be the Latest Property to Drop the Brand

Judge: Condo Building Can Dump 'Trump' Name
By Jim.henderson, from Wikimedia Commons

Another New York City building could be next in a line of properties that have recently extricated themselves of the Trump name following the election of Donald Trump to the U.S. presidency in 2016.

Crain's New York Business reported that New York state Judge Eileen Bransten ruled on May 3 that condo building Trump Place at 200 Riverside Blvd., on the Upper West Side, could remove the Trump sign from its facade. This followed a previous lawsuit filed by the building's condo board asking the court if such a move was legal. 

With this latest legal decision, the owners at 200 Riverside can now vote on whether to carry out the name removal.

Trump Place was built in 1998; two years later, the building entered a licensing deal in which it would carry the Trump name and pay $1 in perpetuity, according to Crain's. The agreement, said The New York Times, described Donald Trump as a “worldwide renowned builder and developer of real estate who enjoys the highest reputation in these fields among others.”

In 2017, about 63 percent of the residents at Trump Place favored the name change, four percentage points short of the needed 67 percent to carry out the move.

An attorney for the Trump Organization, Alan Garten, had earlier sent a letter to the condo board last March stating that removing the T-R-U-M-P letters from the building was a “flagrant and material breach of the license agreement,” the Times reported, and that Donald Trump would “commence appropriate legal proceedings.”

In her decision, Judge Bransten said that while the condo was allowed to use the Trump name, the owners were also not required to do so, according to the licensing agreement between Trump and the condo.

In a response to the ruling, Trump Organization spokeswoman Amanda Miller stated that the firm was “confident that the appeals court will conclude otherwise.” reported the Times.

If Trump Place manages to reach the 67 percent of the owners' votes needed  to remove the name, it would be the latest property to drop the Trump brand. For instance, a condo-hotel in SoHo had its Trump name removed last year, and three other buildings in the vicinity of 200 Riverside did the same thing as well.   

David Chiu is an associate editor at The Cooperator. 

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