Page 22 - CooperatorNews New York Expo May 2022
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22 COOPERATORNEWS —  MAY 2022  COOPERATORNEWS.COM  CELEBRATING 45 YEARS MANAGING PROPERTIES  Every once in a while, a company   becomes the new standard of excellence.  Founded in 1977 by Howard S. Cohen  Josh Koppel, CPM, President  Direct: 718-414-2073   Westchester: 914-237-1600 | NYC: 718-543-2800  102 Gramatan Avenue,  Mt. Vernon, NY 10550  Josh.koppel@hscmanagement.com  www.hscmanagement.com  Our #1 asset is honesty and integrity.   Online resident log on portal.  24/7 Emergency Service.    Free property evaluation.  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Structural noise—the negative as-  pect of structural sound—is the reverbera-  tions that come through the actual building   structure, as Marsh described above. The   reviled ‘footfalls’ of your upstairs neigh-  bor’s children or high-heeled shoes clack-  ing against the floor at the same time every   morning are the essence of structural noise.    Solutions  for  these  different  types  of   noise vary in approach. In reality, the under-  lying science behind the solutions is pretty   much always the same: relax the string.  An Unintentional History  Urban multifamily housing can be divid-  ed into three basic categories as far as sound   is concerned. The first period stretches   from World War I through the pre-World   War II construction boom, and then on to   the mid-1960s, when construction meth-  ods began to change for both economic and   technological reasons. The second period   covers the years from the late 1960s through   the early 1990s. The third period begins in   the 1990s and brings us to the present.   Older buildings, often referred to as   prewar, were heavier, built with more lay-  ers and solid materials. “Sound was less of   an issue before World War II,” says Gaynor.   “Buildings had plaster walls, used gypsum   block, and \[had units with\] high ceilings.   They also used lots of concrete fill, which   is like rubble, so it’s pretty quiet. There are   many layers.”  According to Kevin White, Owner of   Brooklyn Insulation and Soundproofing,   which has offices in New York and New Jer-  sey, “The old buildings were soundproofed   by density. Everything back in the day was   built solid, and extremely dense. The denser   the floor or wall, the harder it is for that   sound to transmit through.”  Mid-Century Change  From the late 1960s onward, however,   “builders went for lighter-weight materials   like sheetrock and studs, so you have much   more sound transfer,” Gaynor says. This has   led to more issues with both airborne and   structural noise.   According to Marsh, the level of noise in   a building “has to do with math. And de-  velopers aren’t using math in their projects.   They build as they do because they can,” she   says. “It’s all about the cost of the materials.   A lot of developers on less high-end proj-  ects won’t put in expensive materials. Con-  sequently, there’s a poor quality of sound   control.”  White concurs. “We see how fast devel-  opers are putting up new buildings, and   with soundproofing it’s about quantity, not   quality,” he says. “We see cheap materials   that aren’t installed correctly in new units,   and sometimes they don’t do anything to   decouple the floors, which is bad for impact   Neil Golub, director of sales for Carson   Living, Inc., a provider of online services   ranging from virtual doormen to mainte-  nance  and  billing  services  for  residential   buildings, notes a few key components of   any online communications module for co-  op and condo communities: “There must   be a marketplace to post items for sale and   a space for community events,” he says. “It   should be monitored and must never turn   into a gripe board. A cutting-edge app of this   type would also include something akin to a   newsfeed for the community—again, prop-  erly moderated, of course.”  Disconnecting the Megaphone  The online nastiness mentioned by   Schuster and Golub doesn’t end with person-  al attacks. In the world of real estate, it often   extends to commentary sites. And a long list   of complaints about your building on sites   like Yelp is the last thing any co-op or condo   community wants.    “We are working on a project right now   called Antenna,” says Schuster, “that will of-  fer a whole new dimension to online-based   community interaction. Residents will be   able to leave comments on a social platform   that can then respond to their problem, so it   doesn’t get to the point where they just leave   an angry, negative review.  “As an example,” he continues, “say the   owner of a recently purchased condomini-  um finds that his or her air conditioning unit   isn’t working. Say they moved in during the   winter and never checked it. Now it’s hot,   and they need AC. Who do they call? They   try the super, and then perhaps the manage-  ment. Management or the super may say,   ‘It’s  not  my  problem,  or  it’s  a  construction   problem, and you need someone in the trade   to correct it.’ The owner of the unit has no   idea who to call. This new app will act like   a customer hotline. Antenna will link your   address and identity to determine whether   it’s a sponsor problem, a management issue,   or something else, and then determine who   can best help you.  It is algorithm-based and   designed to short-circuit the negative com-  plaint system.  It allows everyone to get to the   right person before it gets to the point of a   negative complaint that lives forever on the   internet.”  And that, perhaps, is the most important   thing for condo owners and cooperators to   remember. Everything on social media lives   forever—even  the  snarky  review  you  left   about your management company when you   were frustrated over your air conditioner.   So while using social media as a communi-  cation  or community-building tool  might   seem like an obvious choice, there may be   better, indeed more neighborly ways to stay   connected with your actual neighbors.        n  A J Sidransky is a staff writer/reporter for Co-  operatorNews, and a published novelist. He can   be reached at alan@yrinc.com.   CO-OPS, CONDOS...  continued from page 20  SOUNDPROOFING  continued from page 1


































































































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